Quite hard to say it in one single sentence. The country is huge, the weather and social behavior make the dressing code more particular from region to region.
Simple rules:
1- North regions will tolerate better short skirts or dresses.
2- South regions are colder. Internal heating is rare, so bring jackets and pullovers.
3- No flip-flops, havaianas, in any formal or semi-formal events.
4- Not too much make up or hair spray for woman.
5- Nails are perfectly done in any beauty salon for woman... lately extravaganza colors could be tested.
6- Shower daily or twice is mandatory.
7- Take a look in current brazilian soap operas.
8- Usually, we are tolerate the fashion diversity.
9- Rio dressing code is less formal than Sao Paulo.
10- Don't wear snickers on the beach.
11- Don't take anything so serious...
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